Saturday, November 1, 2008

Dazzling lights: add more light to this festive occasion

Diwali, the festival of lights, is incomplete without the use of earthen oil lamps. But these earthen lamps are facing stiff competition from Chinese dazzling lights, which have flooded the markets. And as part of the greetings, Chinese lamps and lights have flooded the markets in bhubaneshwar.

Large numbers of people, irrespective of their religion are thronging the packed markets to buy lights to decorate their houses for the festival. They no longer want to light their houses with earthen lamps.

Chinese bulbs are now being mostly preferred over the traditional earthen lamps for its wide range and designs as varied as grapes and colorful flowers. They are very cheap and they last long.

"We are buying Chinese lights because the cost of oil has risen. We get these lights in various designs, colours and can keep it in houses, flowerpots and verandas. The best part is it lasts longer than the traditional diyas (Traditional lamp)," said Anurag Bhatta, a customer.

Most of the shop owners who earlier did other businesses now sell Chinese lamps during the lucrative festive season. They are adding more profits to their pockets due to this business.

"We are into this business of Chinese lights and every year during Diwali we have new designs. This year, we have introduced the traditional diyas, candle shaped lights, which is gaining popularity here. It is not very costly which makes our sales good," said Raja, a shop owner.

While a coloured-wax Chinese diya decorated with clay roses is available for 15 rupees, an Indian one ranges between 20-25 rupees which is rather a better deal than those earthen lamps. It is cheap and also saves time and effort. The best thing about these products is that it lasts longer.

"Lights are cheaper. Oil is expensive now. Every year, I come and buy new lights here. They bring cheer to everyone at home," said Ruby Nanda, another customer.Lighting lamps during Diwali is linked to the welcome of Lord Ram on his triumphant return to Ayodhya after completing his 14-year exile.

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